Wealthsimple Acquires Montreal-based Investment Research Startup Fey
Toronto-based WealthTech leader Wealthsimple has acquired Fey, a Montreal startup specializing in investment research tools
Toronto-based WealthTech leader Wealthsimple has acquired Fey, a Montreal startup specializing in investment research tools. While financial terms remain undisclosed, the deal brings Fey’s three-person team and its technology into Wealthsimple’s self-directed investing platform. The move strengthens Wealthsimple’s ability to offer professional-grade research tools and expand its appeal to a broader investor base.
Key Features of the Acquisition
Integration of Advanced Tools: Fey’s earnings analysis, natural language stock screening, design expertise, and personalized news feed will be embedded into Wealthsimple’s platform, with first features rolling out later this year.
Talent Acquisition: Fey’s engineers and designers - experienced in building trader-focused tools - will join Wealthsimple’s investing team.
Enhanced Trading Experience: Supports Wealthsimple’s ambition to serve both long-term investors and active traders in one intuitive platform.
Growth Through Strategic Acquisitions: This marks Wealthsimple’s second acquisition this year, following its acquihire of U.S.-based Plenty, underlining its strategy to scale through targeted M&A.
Why This Matters
This acquisition reflects Wealthsimple’s evolution from a robo-advisor into a full-spectrum financial services platform. By integrating Fey’s research capabilities, Wealthsimple is bringing sophisticated, accessible insights to retail investors - tools once reserved for professionals.
For traditional banks and brokerages, it’s another signal of competitive pressure from FinTech challengers that are not only expanding breadth but also depth of services.
What This Means for the Industry
For Investors:
Easier access to powerful, data-driven tools for smarter decisions - without navigating complex institutional platforms.
For the Canadian FinTech Ecosystem:
Reinforces acquisitions as a key growth strategy while showcasing the strength of Canada’s homegrown FinTech talent pipeline.
