OpenAI and Stripe Partner to Power Instant Checkout in ChatGPT
OpenAI and Stripe Partner to Power Instant Checkout in ChatGPT
OpenAI has teamed up with Stripe to launch Instant Checkout in ChatGPT, bringing shopping directly into the chat interface. Starting in the U.S., users can now buy products from Etsy shops, with Shopify merchants (including Glossier, Spanx, and SKIMS) coming soon. Expansion to other regions and merchants will follow in 2026.
At the core of this is the Agentic Commerce Protocol (ACP) - a new open standard from OpenAI and Stripe that enables AI agents to handle secure transactions end to end, making commerce faster, safer, and more seamless.
The Big News: Instant Checkout powered by ACP
Now, when users ask ChatGPT for product recommendations, they can:
✅ Discover items from Etsy or Shopify merchants
✅ Complete checkout directly in chat
✅ Pay securely via Stripe or other processors using Shared Payment Tokens (SPTs) instead of sharing card details
This balances convenience for consumers with control and trust for merchants.
Why This Matters
Faster, more convenient shopping: Purchases can be completed directly within ChatGPT, allowing users to move from discovery to checkout in just a few taps.
Access to a broader marketplace: From small Etsy shops to global Shopify retailers, millions of merchants are now part of the ChatGPT ecosystem, offering users a more personalized way to explore products.
Stronger security: With Shared Payment Tokens (SPTs) protecting sensitive information, transactions remain safe and trustworthy for both buyers and merchants.
What This Means for the Industry
For Merchants:
ACP creates a new AI-powered sales channel, connecting businesses to millions of customers.
For Consumers:
A seamless, secure shopping journey with AI as a personal shopping assistant.
For The Broader Commerce Ecosystem:
Sets the stage for interoperability across platforms, enabling innovative payments while letting merchants retain full control of fulfillment and customer relationships.
