Coinbase Introduces Custom-Branded Stablecoins for Partners
Coinbase Introduces Custom-Branded Stablecoins for Partners
At its “System Update: The future of finance is on Coinbase,” Coinbase introduced a partner-facing model that allows companies to issue custom-branded stablecoins backed by flexible collateral, including USDC. Under this structure, partners can offer stablecoins embedded with their own branding while relying on Coinbase to manage issuance and operational complexity. The model is designed to support programmable payments, balance-based rewards, and direct integration into partner platforms.
Several early partners like Flipcash, Solflare, and R2 are currently evaluating launches, reflecting growing interest in stablecoins as application-level financial infrastructure rather than standalone consumer products.
Other Key Products, Infrastructures and Capabilities launched
Stock Trading & Tokenization: Coinbase has begun rolling out stock and ETF trading within its core app for U.S. users, enabling equities and crypto to be managed side by side using USD or USDC. Trading is offered with zero commissions and extended hours. Outside the U.S., stock perpetuals are planned to provide continuous exposure to U.S. equities. Alongside this, Coinbase outlined its longer-term direction toward tokenized stocks, supported by a forthcoming institutional tokenization platform.
Prediction Markets: Prediction markets are being introduced to U.S. users, allowing trading on the outcomes of real-world events such as elections, economic indicators, and sports. Initial liquidity is sourced from an external prediction market operator, with plans to add more providers. These contracts can be traded alongside existing crypto and equity positions, with low minimum trade sizes.
Futures and Perpetual Futures Trading Futures and perpetual futures trading is expanding beyond advanced trading interfaces and into the primary Coinbase app. The simplified experience is designed to lower the barrier for users seeking leveraged exposure across crypto and related markets while maintaining a unified portfolio view.
Solana DEX Trading: Coinbase is integrating decentralized exchange trading for Solana-based tokens directly into its app. By embedding a Solana DEX aggregator, users can trade newly issued tokens without leaving the platform, significantly expanding asset coverage beyond centralized listings.
Coinbase Business: Coinbase Business is now available to eligible companies in the U.S. and Singapore. The platform supports global crypto payments, asset management, USDC balance rewards, and automated financial workflows. Broader trading capabilities across crypto and traditional assets are expected to follow.
Coinbase Advisor: Coinbase introduced an AI-powered advisor in beta, designed to help users translate portfolio goals and market questions into actionable outcomes. The tool operates within the Coinbase app and draws on the platform’s existing products and data.
Global Launch of the Base App: The Base App is now live in more than 140 countries, combining social content, trading, payments, and app discovery in an onchain environment. Content is tokenized and tradeable, allowing users to interact with creators, assets, and communities while retaining onchain ownership.
Expanded Developer Payments and Stablecoin Tools: Coinbase’s developer platform now offers a consolidated set of tools across custody, payments, trading, and stablecoins. Payment APIs are being used by fintech platforms for cross-border payments and stablecoin checkout, with additional commerce and payment service provider integrations planned.
x402 Open Payment Standard: Coinbase recently launched x402, an open standard that enables stablecoin payments to be attached to web requests. This allows automated software and AI agents to execute payments as part of routine online interactions. And now, they’re working on developing the x402 Foundation with Cloudflare and other partners to further the development of the standard.
Onchain Infrastructure for Enterprises and Financial Institutions: Ongoing efforts are focused on building infrastructure that allows companies of all sizes, including regulated financial institutions, to operate onchain. This includes support for payments, custody, asset issuance, and settlement within existing enterprise workflows.
Future Outlook
Together, these launches signal a continued shift toward positioning Coinbase as a unified access layer for crypto, traditional assets, stablecoins, and onchain applications. Coinbase is rewriting the manual for how people and businesses manage their finances, by bringing all the benefits of crypto to all the world’s assets and payments, all in one place.
